Email Marketing & CRM Specialist

OMHU · Copenhagen NV · Full time

The architect of customer relationships, driving engagement, retention and international growth
OMHU is looking for a highly strategic and commercially minded Email Marketing & CRM Specialist to own and scale our email marketing efforts across international markets.
You will build sophisticated automation flows, lifecycle journeys and segmentation strategies that drive customer engagement and retention. You will create compelling email experiences and complex customer journeys that combine strategic thinking with strong execution. You own the email marketing roadmap, campaign performance and the continuous optimization of our CRM programs as we expand globally.

This is not a role for someone who only executes campaigns. We are looking for a hands-on strategist who understands data, builds scalable systems, challenges assumptions and drives measurable commercial impact.

Who are we looking for?
You combine deep Klaviyo expertise with commercial judgment. You love working in a fast-moving DTC or e-commerce environment with multiple customer segments and evolving market needs, and you bring strategic clarity to email marketing complexity. You can turn customer data, behavioral insights and business objectives into sophisticated automation strategies. You communicate clearly with stakeholders across marketing, product and operations, and you drive accountability for email performance and customer lifetime value.

Your key competencies
· 2 to 5 or more years of hands-on experience with Klaviyo in a DTC brand, retail e-commerce business, or specialist CRM/email marketing agency.
· Proven ability to design and execute complex automation flows, lifecycle journeys and segmentation strategies.
· Strong execution skills. You move beyond strategy into implementation, testing and optimization.
· Highly structured and comfortable creating clarity across multiple customer segments and international markets. 
· Commercial and analytical confidence in email performance metrics, customer lifetime value, ROI and portfolio analysis.
· Experience with email copywriting, storytelling and creating high-performing email experiences.
· Excellent communication and stakeholder management skills, including the ability to influence senior stakeholders.
· A strong understanding of localization, cultural nuance and international campaign execution.
· Comfort working across teams, time zones and markets.
· Bonus: experience scaling CRM programs internationally, AI-driven personalization or working with social-first brands.

What will you do?
Your core responsibility is to own the OMHU email marketing engine and ensure that our CRM programs drive engagement, retention and commercial growth across all markets.
· Own and continuously improve our email marketing and CRM strategy.
· Design and manage sophisticated automation flows, lifecycle journeys and segmentation strategies.
· Lead email campaign planning, execution and performance optimization.
· Create and maintain performance dashboards and commercial track records of email initiatives.
· Ensure that email strategies align with brand positioning, customer segments, localization needs and commercial objectives.
· Coordinate across Marketing, Product, Operations and Analytics to align on customer journey priorities.
· Define campaign requirements covering messaging, segmentation, timing, personalization and localization.
· Keep leadership informed through clear performance reporting, insights and recommended optimizations.
· Drive continuous improvement in email deliverability, engagement rates and customer retention metrics.

What do we offer?

·       A central role in an international Danish design brand experiencing rapid growth.
·       Significant ownership, influence and direct exposure to leadership and all major business functions.
·       Thorough onboarding in our products, roadmap, supplier network and ways of working.
·       A high performance culture where direct feedback, fast decisions and personal development are part of daily work.
·       A paid lunch arrangement with healthy and delicious food.
·       One of the market's best health insurance plans and an attractive pension scheme.
·       A competitive salary that reflects the role, your qualifications and your experience.
·       Social events and celebrations that strengthen team spirit.
·       Modern tools, including AI, and the opportunity to shape how OMHU develops and launches products.

About OMHU

OMHU is a rapidly expanding international Danish furniture brand known for our iconic TEDDY sofa and functional, contemporary furniture. We are a DTC ecommerce business with digital marketing, social media and cultural relevance at the centre of our growth.

Our products are sold across more than 25 markets, supported by showrooms in major cities including Copenhagen, London, Stockholm, Munich, Madrid and New York. OMHU has been featured in publications such as Architectural Digest, Elle, Monocle and GQ Magazine.

We are building an international furniture company with the ambition to create the icons people live with now and keep for years.

Are you the one we are looking for?

Please submit your application and CV through the application form on this page as soon as possible. We are looking to hire as soon as possible and invite candidates for interviews continuously. We reserve the right to close the position when the right candidate has been found