Senior Growth Specialist
OMHU · Copenhagen NV · Full time
Drive profitable growth across digital channels as our next Senior Growth Specialist
OMHU is looking for an experienced growth leader to join our Marketing Growth team and own customer acquisition across multiple channels. You will develop and execute performance marketing strategies that scale our brand internationally, combining deep paid media expertise with a commercial mindset.
You will drive strategy and execution across Meta, Instagram, TikTok, Pinterest, Google Ads and PPC, while building integrated campaigns that leverage email marketing, SEO and affiliate channels. You own the performance, the budgets and the results—turning data and consumer insight into profitable growth across markets.
This is not a role for someone who only plans campaigns. We are looking for a hands-on operator who executes, optimizes in real time, and drives measurable results when market conditions shift.
Who are we looking for?
You bring 6–8+ years of hands-on performance marketing experience in fast-growing international DTC e-commerce businesses, preferably on the brand side. You have scaled paid media across multiple markets and understand how to build profitable customer acquisition engines. You combine a social-first mindset with strong analytical discipline, deep knowledge of modern consumer behaviour, and a proven track record of driving growth profitably across digital channels. International candidates are preferred.
Your key competencies
· Expert-level experience running paid media campaigns across Meta, Instagram, TikTok, Pinterest and Google Ads/PPC at scale
· Proven ability to build integrated performance marketing strategies across multiple channels and markets
· Strong analytical skills with confidence in data interpretation, ROI analysis, forecasting and budget optimization
· Deep understanding of email marketing, SEO and affiliate marketing as complementary growth levers
· Commercial mindset with ability to balance growth ambition against profitability and unit economics
· Experience building and leading high-performing marketing teams or working cross-functionally with creative, product and operations
· Excellent communication skills and ability to influence senior stakeholders with data and strategic recommendations
· Comfort working internationally across teams, cultures and time zones
· A social-first mindset and strong understanding of modern consumer behaviour and digital trends
· Bonus: experience in furniture, interiors or lifestyle brands; familiarity with marketing automation platforms; experience using AI to improve campaign performance and workflows
What will you do?
· Own the performance marketing strategy and execution roadmap across all paid channels
· Build and optimize paid media campaigns across Meta, Instagram, TikTok, Pinterest and Google Ads, driving customer acquisition at target CAC and ROAS
· Develop integrated campaigns that combine paid media with email, SEO and affiliate channels to maximize customer lifetime value
· Analyze performance data, identify optimization opportunities and implement changes to improve profitability and scale
· Build business cases for new markets, channels and campaigns, including forecasts and ROI projections
· Lead cross-functional collaboration with creative, product, operations and finance teams to align on growth priorities and execution
· Keep leadership informed through clear reporting on performance, trends, risks and recommended strategic shifts
· Manage marketing budgets and ensure efficient allocation across channels and campaigns
· Stay ahead of platform changes, consumer behaviour shifts and competitive dynamics to keep our strategies fresh and effective
· Mentor and develop team members, building capability in performance marketing across the organization
About OMHU
OMHU is a rapidly expanding international Danish furniture brand known for our iconic TEDDY sofa and functional, contemporary furniture. We are a DTC ecommerce business with digital marketing, social media and cultural relevance at the centre of our growth.
Our products are sold across more than 25 markets, supported by showrooms in major cities including Copenhagen, London, Stockholm, Munich, Madrid and New York. OMHU has been featured in publications such as Architectural Digest, Elle, Monocle and GQ Magazine.
We are building an international furniture company with the ambition to create the icons people live with now and keep for years.
Are you the one we are looking for?
Please submit your application and CV through the application form on this page as soon as possible. We are looking to hire as soon as possible and invite candidates for interviews continuously. We reserve the right to close the position when the right candidate has been found