Alexander Morabbi Wulsch
CMO at OMHU
Alexander Morabbi Wulsch is the Chief Marketing Officer at OMHU.
He works across brand, e-commerce and digital growth, with a close understanding of how people discover, compare and choose furniture online.
On the OMHU blog, Alexander writes and contributes to articles about sofas, living spaces and the questions people often have before choosing furniture for their home.
His perspective combines digital experience with a close knowledge of OMHU’s products, customers and approach to modern, modular furniture.
Articles by Alexander Morabbi Wulsch
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How to Clean Sofa Material by Type
A no-nonsense guide to cleaning every sofa material, from corduroy to leather, matched to the care tag so you don't ruin your couch trying to save it.
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Standard Sofa Dimensions (in Feet, cm and Inches)
There's no single standard sofa size, just a range and a lot of reasons real sofas fall outside it. Here are the numbers for every seat count, in cm and feet.
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The 4 Best Black Corduroy Sofas You'll Love
Black corduroy hides more than plain black and adds real texture. Here are four TEDDY sofas in black, matched to how you actually live, with styling and clea...
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The 11 Best Sofa Fabrics and Materials
Corduroy, linen, velvet, leather and more, ranked by how they actually live in a home. Here's how to pick the right sofa fabric for your real life, not the s...
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Picking the Perfect Sofa for Every Setting
The right sofa depends on the room, the setting and how you live in it, not a showroom photo. Here's how to match a sofa to every setting, from studios to fa...
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How to Clean a Sofa Cushion (Without Ruining It)
A practical, method-by-method guide to cleaning sofa cushions: read the label, vacuum, spot-clean, wash removable covers and dry properly.
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How to Clean a Suede Sofa Without Ruining It
Suede hates water and loves drama. Here's how to clean a suede sofa at home the right way: dry brushing, spot treatment for grease and ink, and how to bring ...
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L-Shaped Sofas for Small Spaces: A Buyer's Guide
An L-shaped sofa can absolutely fit a small living room if you get the size and orientation right. Here's how to choose one that opens the room up instead of...
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How to Choose a Pull-Out Sofa Bed (Without the Regret)
A sofa bed with pull-out can sleep great or wreck your back. Learn how to judge comfort, frames and mattresses, and when a fold-out modular wins instead.
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The Best Sofa Material for Pets: A Guide by Professionals
Pet friendly sofa material is a tightly woven, flat or low-pile fabric. Corduroy, microfiber and dense synthetics win.
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Waterproof Sofa Cover for Pets: Read Before Buying
A practical guide to choosing a waterproof sofa cover for pets, covering real waterproofing, grip that survives the zoomies, easy washing and fit for corner ...
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The Best Comfy Sofas for Small Spaces
A small flat doesn't have to mean a hard, mean little sofa. Here's how OMHU's modular TEDDY stays comfy, fits tight rooms and even turns into a bed.
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